Swatch Scuba Aqua Product Launch

Swatch dove deep—right in the heart of Times Square. To launch their underwater-inspired SCUBAQUA line, we transformed Swatch’s flagship into a high-impact retail experience. At the center? A custom-built water tank with real Swatch watches, glowing acrylic jellyfish, bubbling aeration, and a 75” LED wall telling the product story. Sustainable water-printed floors reflected light and motion, while vivid vinyl details tied everything into one bold, immersive world. From fabrication to final install, we turned a retail window into an underwater spectacle—stopping foot traffic in its tracks.