Meridian Health for Wealth Ride

CVS Studios engineered a high-impact activation for Meridian Credit Union, designed to be the centerpiece of their presence at the Niagara 2022 Canada Summer Games. Built on Meridian's core philosophy of connecting physical and financial well-being, the goal was to engage event attendees in a meaningful way. We built a custom, competitive multiplayer experience featuring stationary bikes linked to real-time technology, which successfully turned physical activity into a gamified charitable donation. The precise construction and technical setup ensured flawless operation under high traffic, driving significant engagement. Ultimately, participant efforts resulted in raising over $10,005 for local charities. This project successfully delivered a tangible, measurable outcome for a great cause.