Target x Woolrich

October 2025
Product Launch
New York, NY
50 - 100 Attendees
 
Overview
From 419 Lafayette Loft + Rooftop
We hosted the Target x Woolrich collaboration launch party at Triangle Loft, transforming our space into an immersive environment where the outdoors met the urban cityscape. Guests wandered through man-made woods and product displays before heading to our rooftop for fireside treats and live music under the stars. The custom menu featured smoked brisket sliders, warm fall vegetable rolls, and vegetarian mushroom balls, creating a cozy yet elevated atmosphere that perfectly captured the collaboration’s blend of craftsmanship, warmth, and modern style.
Event Organization
Agencies & Vendors
  • Experiential Agency
    MKG
    New York, NY and Los Angeles, CA
  • Planning & Production
    Canal Sound & Light
    New York, NY
  • Signage & Printing
    Print by Pop
    New York, NY
  • Caterer
    Triangle Loft
    New York, NY
People

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