Tackle Kids Cancer

September 2025
Experiential Activation
East Rutherford, NJ
20,000+ Attendees
 
Overview
From WOW Entertainment Inc.
Hackensack Meridian Health, New York Giants sponsor, sponsored the NFL game on September 21, 2025, against the Kansas City Chiefs, which also marked 10 years of fundraising for Tackle Kids Cancer. As part of the sponsorship, the sports activation QB1 Challenge was setup prior to the game. Fans had the chance to test their quaterbacking skills by throwing footballs at targets at different distances in a certain amount of time. As part of the activation, a real time leaderboard was provided.
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