Overview
From WOW Entertainment Inc.
Mini USA which is a subsidiary of BMW and is known for their iconic Mini Coopers contracted with us to create an 18 hole mini golf experience to celebrate their 50th anniversary.
The key objective that Mini USA wanted to have happen was a mix of branding with certain messaging and entertaining & challenging holes. Additionally, the course would be setup with a front 9 and a back 9. Mini USA wanted to have certain messages on each flag and wanted their staff to have the option to play either the front 9, the back 9 or the entire 18 holes. Each flag was individually branded with the same message on both sides. These messages ranged from on hole 5 "Put away the Middle Finger", "No two Minis should be alike", "Find a copilot who is READY FOR ADVENTURE" to "Admire YOUR MINI". The individual messaging on each flag was a huge hit amongst the staff as our staff who was on site during the event observed many Mini USA staff taking group pictures next to the flags.
Immediately after the event we receiveed the following from our client: "The mini golf course was a success yesterday. It was great to see employees having a great time, laughing and playing! Raheem and Anthony were absolutely amazing. Such a great team, very passionate and friendly with all the associates. Thank you for providing an excellent experience! Everything looked great. "