4 Brands at Food & Wine Classic at Aspen

At FWCA, we managed displays for four different clients:  Food & Wine Faves, The Wine Bar by Food & Wine, HomeGoods, and Lexus. For the first time, Food & Wine magazine hosted its own Wine Bar, providing a home for select chefs, vineyards, and mixologists to showcase their offerings. The space was strategically designed to streamline service and promote social gathering, and that’s exactly what it did.  In Faves’ second year, we provided a refreshed display for their team, allowing consumers to view and experience the latest and greatest kitchen equipment and service ware, which had been tried and tested by the editors at Food and Wine magazine themselves.  ASV supported HomeGoods for their first appearance with a thoughtfully designed HomeGoods experience featuring an abundance of HomeGoods products not only for display but also for food service and consumption.  The décor changed each day featuring fun themes.   And for the 19th time, Lexus. This year’s custom culinary display featured premium finishes with wood and leather trim reminiscent of the vehicle’s interior.   Guests were able to sample curated bites from four Lexus Chefs and even collect a customized luggage tag.