Core x Chloe & Halle

CORE Hydration x Chloe x Halle | Brand Launch Event Revamp Wraps supported the transformation of Aire Ancient Baths into a fully immersive brand environment for CORE Hydration’s ambassadorship launch with Chloe x Halle. The space blended exposed brick, water elements, and ambient lighting to create a moody, high-end atmosphere that aligned with the brand’s clean, elevated identity. Custom graphics were seamlessly integrated across multiple touchpoints—from a custom 3D pool element to floating elements within the pools. Large-format branded moments and step-and-repeat style features to subtle placements on mirrors, bars, and experiential zones throughout the venue. A central focal point was created around the pool installation, where CORE’s branding was designed to stand out while still complementing the architecture and lighting design. Supporting elements, including branded bars and product display walls, reinforced the campaign visually while maintaining a refined, hospitality-driven feel. The end result was a cohesive, visually striking environment that elevated the product, supported the talent partnership, and created a memorable guest experience from entry through every interaction point.