OLÉ Cocktail Co. at LA Marathon
March 2026
Collaborators
Experiential Activation
Los Angeles, CA
20,000+ Attendees
Overview
From Komodo Media LLC
As an official partner for the Asics Los Angeles 2026 Marathon, Olé hosted an activation at the two-day Lifestyle Expo and at the Finish Line Beer Garden. The 20x20 activation featured a Spin-The-Wheel game, a Cooling Chamber, and 360-Sampling Bar of Olé’s Paloma and Margarita mocktails. At the Beer Garden, Olé provided full cans in exchange for runner’s bib tokens and spectator’s drink tickets.
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