Dell Technologies Collision Conference

Designed and fabricated for Dell Technologies for Collision 2024 in Toronto, this oversized replica of the Dell Precision 7780 Workstation was built to create immediate impact on the show floor while showcasing precision at scale. Built on an Aluvision framework, the piece featured CNC-machined keyboard surfaces, custom 3D-printed ports modeled after the real device, and a large integrated LED display. Every detail was engineered to turn a familiar product into an immersive, attention-grabbing brand experience. A key detail: the off-centre trackpad was intentionally recreated to match the exact design of the original workstation.