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Mercedes-AMG Formula 1 Pop-Up

June 2024
Pop Up
Montreal, Canada
 
Overview
From CVS Studios
For the Mercedes-AMG PETRONAS F1 Team pop-up in downtown Montreal, CVS Studios fabricated an immersive retail experience designed to bring fans closer to the energy of Formula 1. From exclusive merch moments and photo opportunities to simulator challenges and interactive brand touchpoints, the space transformed Sainte-Catherine into a destination for race weekend.
Event Organization
Agencies & Vendors
  • Fabrication
    CVS Studios
    Toronto, Canada and Las Vegas, NV
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