The Vendry is now part of Groupize! Read more

Hall of Magic

January 2017
Experiential Activation
New York, NY
 
Overview
From Pink Sparrow
Challenge: How do you bring the mystical world of Syfy’s hit series The Magicians to life to amplify the hype around the launch of the Season 2 Premiere? Solution: To connect with fans authentically, Pink Sparrow transformed 18,000 sq ft of raw space into an immersive, interactive Hall of Magic that transported guests into a gallery filled with sensory exploration and illusion. It was a fantastical world of mind control, levitation and spellcasting that served as a social media utopia where guests could experience what it’s like to be magicians in a magical world.
Event Team
Agencies & Vendors
  • Fabrication
    Pink Sparrow
    Brooklyn, NY and Compton, CA
  • Experiential Agency
    Mash Studios
    New York, NY and Vancouver, Canada
People