LAFC Supporters' Bar

Heineken is the official beer sponsor of the LAFC, a new MLS expansion club. To demonstrate their commitment, Heineken wanted to collaborate with the local supporters club, the 3252, to design a bar at Banc of California Stadium. We worked with Heineken, Gensler and the LAFC to design a bar that expresses the aspirations of the LAFC/3252 while still maintaining Heineken’s brand awareness and fitting seamlessly in the architecture of the stadium. More about the bar here: https://www.mlssoccer.com/post/2018/04/29/bar-offers-unique-experience-lafcs-3252-supporters