JetBlue - JetBoo

For Halloween, JetBlue decided to go to its three busiest cities and join the trick-or-treating fun by “moving in” and becoming the one house that always has the full-size candy - and with all the spooky bells and whistles a kid could hope for. Welcome to the JetBoo House. What is a JetBoo House, you ask? Basically it's a spooky (but inviting!) "house at the end of the block" that's covered in cobwebs and fog, where kiddos can trick or treat for full-size candy and adults can get scratchers that offer a chance for a free flight. When JetBlue’s awesome ad agency MullenLowe approached us with the idea to do 3 JetBoo Houses in 3 cities - NYC, Boston and Fort Lauderdale - all in just under a month, we knew the whole thing would have to come together scary fast. (See what we did there?)