Chiva-Som

Chiva-Som was born in 1993 when Boonchu Rojanastien demolished his beachfront holiday home in the Thai seaside town of Hua Hin to build a sanctuary that more people could enjoy. The resort officially opened on 19th April 1995. As a weekend retreat from the fast pace of Bangkok city, his family and friends would wake early, jog on the beach, play outdoor sports, breathe fresh air, relax, and eat good food, before returning to work on Monday, fully recharged and raring to go. His motto of “Above all, enjoy your life.” was alive and well in his unregimented approach to wellness. He balanced effort with enjoyment and encouraged his loved ones to adopt healthy, life-transforming habits. His generosity soon extended to a wider circle of like-minded individuals.