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EventPlanner952
Oct 03, 2023

What Makes a Virtual User Conference Successful?

What: ZapConnect - Zapier's Annual Virtual User Conference

Who: 8,000+ Zapier users

When: Thursday, Sept 28

Where: Online at zapconnect.com

Ticket Price: Free!

What went well:

• We well surpassed our attendee targets 📈

• Broadly speaking, there were no major streaming issues, attendee login issues, or major tech concerns that could impact the user experience.

• We're seeing higher than expected on demand traction, and received positive feedback on the content this year. 👏

• The production value for our videos has dramatically improved YOY, with this year being the best yet.

For next year:

• Live content: we had multiple redundancies in place in case of an outage, speaker not showing up, etc. Thankfully, we didn't have to use most of it! We did have 1 live stream buffer a bit right at the end of their session and were able to quickly load up the backup video to ensure the on demand version was crisp. We put a lot of effort into our contingency plans, and I'll do it all over again next year!

• Networking: We partnered with our event tech provider to create a brand new, user-generated networking feature in the form of "lounge discussions." This was a late add with little time to fine tune or promote it. Next year, with more runway, I hope we can take learnings from this year on how our attendees want to connect, enhance the tech offering and build stronger messaging that nurture folks towards using these more effectively.

• Support: the events team is currently fielding most week-of attendee questions. Thankfully, we've made logging in fairly intuitive; however, our process no longer fits our size. We have to do some digging into better systems and resourcing to help keep our team focused on the rest of the event and not support issues.

6 Replies
EventPlanner963
Oct 04, 2023

Been so long since I’ve seen posts about virtual. So glad it was a success and you surpassed attendee targets, thank you for sharing!

EventPlanner4327
Oct 04, 2023

@EventPlanner952 what platform did you use?

EventPlanner952
Oct 04, 2023

@EventPlanner4327 we used Accelevents! (here's what that looked like)

EventPlanner952
Oct 04, 2023

Great to see your name pop up again, Kristina! I think we connected way back in 2021 when I was just starting out at Zapier to build this virtual conference 😄 ❤️

EventPlanner527
Oct 17, 2023

@EventPlanner952 curious what types of support questions your team was fielding. and did you all have any type of FAQ platform in place as well? thinking about how to get ahead of this for a large scale event we have coming up. we’ve had VERY robust support systems in place in the past, but those were for 20k+ events, so just thinking through the types of questions at a comparable scale to the event you’ve mentioned here

EventPlanner952
Oct 17, 2023

@EventPlanner527 some details below:

What we put in place for support:

• FAQ both on the platform & on our registration page prior to sign up

• Pre-event questions mostly funneled through our broader Support team at Zapier.

◦ These questions were primarily related to recordings being available or how to register, so they could easily refer to a commonly asked questions list to answer these.

• In-event:

◦ Intro video (3 minute video walking through the platform, where to find things, info specific to our event)

◦ "Event help desk" for technical support issues during the event. We used their exhibitor "booth" feature to set this up and directed folks there from a few CTA's within the event.

◦ AI Bot: we placed an AI bot. trained with our event info in a custom tab within the event. We were using a relatively new product for this that we rolled out more broadly at the event. We hope to do more testing and training on it for broader use next year.

◦ Roughly 50 Moderators were trained prior and staffed across just about every surface of the event and escalated questions they couldn't answer to the events team in our day-of slack channel

• Event Support email: once attendees landed on our event platform there was a support button on the top. This was the only button folks could reach _Events_ specifically via.

◦ We also put the login instructions front and center on the event login page

What questions we got via "Events Support" email:

Because most users didn't reach this button until they were logging in to the event, the questions were primarily around logging in or recordings being available. Most were login issues (est. 30-40 total questions):

• They were using the wrong email to log in or spelled it incorrectly

• For a few, the magic link was landing in spam

• Misc issues like using their Zapier login instead of realizing ZapConnect was a different log in

Background

• Our events team is comprised of 3 folks.

• Day of roles included: (1) for speakers/programming/production, (1) Moderator lead, (1) Risks, escalations, re-directing moderator questions to other folks internally as needed

• We invited 4 additional folks to support the core Events team (separate from moderators) on event day as floaters and managing the Events email on the day of to keep the Events team focused on the rest of the execution

What didn't work

Generally this worked well for us this year; however, it won't scale. A few nuances we're up against:

• Tricky login issues require access to HubSpot, and most folks internally aren't given permissions to access that. This could be an area we explore in the future for training 1-2 people on HubSpot.

• We sent an email out from the event platform, which is tied to our Events email (reply-to). This opened us up for a larger volume of emails than usual, so we're working with our vendor to see if we can get the magic link info piped back into HubSpot to ensure future emails come from an email tied to our support team to help and not our Events email address.

◦ The biggest issue here is filtering out emails we get in response to the magic link email that don't require a response on our end: spam, etc.

• Our Events email currently uses a Google Group alias as required by our IT team. This isn't sustainable for our size, so we're hoping to work with them on an exception to this policy.

That's a lot 😅 so happy to jump on a call as well and talk through anything that spurs up questions!

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