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NextGen America

January 2018
Mobile Tour
 
Overview
From Markham
Starting in 2013, Markham began working with NextGen America on a number of issues and events, while also creating multi-pronged campaigns, and advising on general strategy. In the 2013-14 election cycle, we enhance and supported the client’s national and state-specific campaign efforts, helping increase constituent engagement on climate change issues including: Issue Advocacy, directing field teams and developing strategic outreach to increase collection of voter pledge cards; Planning and coordinating 121 events across seven states, adapting the client’s messaging to fit state specific politics while maintaining a fun, attention-grabbing tone; Digital Strategy and paid media buys across different mediums, including digital billboards, light rail wrapping, aerial advertising, and advertising in mainstream newspapers and on social media. Between 2013 and 2019, Markham worked to advance Tom Steyer on his trips around the US and the world in support of the greater NGA cause, including trips to the oil sands of Fort McMurray, Alberta, Canada; Paris and Oxford for high level climate talks; and COP 23 and 24 in Bonn, Germany and Katowice, Poland in 2017 and 2018, respectively. In 2018 and 2019, Markham worked directly with NGA to create two nationwide event series: Need To Impeach/Vote, over 40 events and Congressional Candidate Forums, 13 events in targeted Congressional districts, ultimately leading to an NGA endorsement for the Democratic Congressional primary in each district.
Event Team
Agencies & Vendors
  • Planning & Production
    Markham
    Multiple locations
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