Google's Neu Project Launch

FIRST partnered with Google to launch The Neu Project, an initiative designed to normalize neurodiversity and advance inclusive event design across the industry. Debuted at IMEX 2022, the launch centered on a powerful, authentically produced video that amplified the voices of neurodivergent team members while intentionally incorporating neuroinclusive design principles, including accessible captioning, low-stimulation audio, and a psychologically safe production environment. By translating three hours of interviews into a compelling three-minute narrative, FIRST helped position The Neu Project as a catalyst for change within the events industry. The campaign drove over 8,500 website visits in its first month, generated interest from 100+ industry leaders, secured multiple emerging corporate partnerships, earned coverage in nine industry publications, and won Best DEI Initiative at the 2023 Micebook Awards—solidifying its impact as both a cultural and strategic milestone.