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Target x Timberwolves - The Howl Zone

November 2023
Experiential Activation
Minneapolis, MN
20,000+ Attendees
 
Overview
From Push Play Creative
The Howl Zone was created to bring together basketball fans and capture their rallying cry. The interactive booth features a gif capture that fans can share to their socials, interactive LED panels on the outside that are responsive to sound, as well as a live feed of the gifs that are captured in the booth that are displayed on the outside monitors. In addition to this experiential activation, an in stadium 'Howl Off' was also conducted during the game where two fan sections went head to head to give their loudest howls and went home with Target gift cards!
Venue
Venue map
Target Center
Minneapolis, MN
Event Team
Agencies & Vendors
  • Experiential Agency
    Push Play Creative
    Multiple locations
  • Photography
    Hunt + Capture
    Palm Springs, CA
  • Fabrication
    Target Workshop
    Minneapolis, MN
People