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Target x Timberwolves NBA Playoffs

May 2024
Experiential Activation
Minneapolis, MN
20,000+ Attendees
 
Overview
From Push Play Creative
To celebrate the Timberwolves' playoff run and their partnership, Target introduced Bullseye’s Leveled Up Laces, swapping out attendees' laces with custom Timberwolves + Target designs in a nod to basketball culture and team spirit. Fans entered a vibrant "red-out zone" locker room, themed entirely in Target red, and could have their laces swapped on the spot. This personalized touch left fans with a unique Wolves (and Target) flair. To drive store traffic, Target distributed coupons, and as a thank you to participating fans. This innovative activation combined sports enthusiasm with brand engagement, creating a memorable experience for fans while promoting Target's presence during the NBA playoffs.
Venue
Venue map
Target Center
Minneapolis, MN
Event Team
Agencies & Vendors
  • Experiential Agency
    Push Play Creative
    Multiple locations
  • Photography
    Hunt + Capture
    Palm Springs, CA
  • Fabrication
    Target Workshop
    Minneapolis, MN
People

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