TikTok Gaming Launch Tournament 2024

August 2024
Experiential Activation
100 - 150 Attendees
 
Overview
From Lightbox
To celebrate TikTok’s newest feature, Gaming on TikTok, Lightbox NYC hosted an electrifying tournament event featuring Mario Kart and Fortnite battles. The main event space transformed into a high-energy gaming arena with custom visuals projected on the walls and a live leaderboard broadcast. Guests also enjoyed an immersive speakeasy experience with single-player game stations, a custom AI cocktail bar serving themed drinks, and a screen printing setup to personalize gaming gear. This interactive event marked a milestone for TikTok Gaming and showcased Lightbox as a premier venue for immersive gaming experiences in New York City.
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