TikTok Sneaker Shop Launch & Panel: SEA

In Seattle, eMCee Kicks and TikTok joined forces to bring a dynamic sneaker customization experience to Got Sole, helping to spotlight TikTok Shop’s new sneaker category. The activation featured our Shoetenders, NYC’s top sneaker artists, customizing live on site and turning blank kicks into one of a kind, TikTok inspired designs. From bold colorways to creative nods to Seattle’s unique culture, every pair became a conversation starter. The energy extended beyond the convention floor when our CEO, Marissa Confair, was invited to speak at TikTok Headquarters on a special panel exploring entrepreneurship and the evolution of sneakers in technology. Her insights highlighted how customization, community, and digital platforms are merging to reshape both sneaker culture and the creative economy. With 20 exclusive custom sneakers raffled off, Seattle’s stop was more than an event—it was a cultural moment. eMCee Kicks helped TikTok tap into a vibrant audience, drive engagement, and leave a lasting imprint in the heart of the Pacific Northwest.