Arsenal FC Fan Fest

July 2024
Experiential Activation
Los Angeles, CA
1,000 - 5,000 Attendees
 
Overview
From Experiential Event Producer
Ahead of the highly anticipated Arsenal vs. Manchester United match at SoFi Stadium, Arsenal set out to create the ultimate Fan Fest—an unforgettable pre-game experience for their most passionate supporters. Their UK-based agency partner, We Are Sister Ltd., brought me on as the lead Producer to execute the event on the ground in Los Angeles. From concept to kickoff, I oversaw all aspects of production—scouting the location, working closely with SoFi Stadium teams, designing the full event layout, managing food & beverage coordination, and sourcing all key vendors including A/V, DJ, furniture rentals, and brand ambassadors. Collaborating across departments and time zones, we brought Arsenal’s vision to life with a dynamic, immersive fan experience that delivered big energy and left a lasting impression. In fact, it was such a hit… guests didn’t want to leave when the game started. Client: Arsenal FC UK Production Partner: We Are Sister Ltd
Venue
Venue map
SoFi Stadium
Los Angeles, CA
Event Team
Agencies & Vendors
People