Future Lover's Pride Event

The Nightbreed wanted to create the ULTIMATE colorful, fun and experiential PRIDE event during Pride month. For this high-impact event, I produced a full-scale takeover of Hollywood & Vine and the iconic Avalon, delivering a two-part experience that celebrated community, music and unapologetic self-expression. Outside, we transformed the entire Capitol Records parking lot into a bold, colorful, eye-catching activation complete with a massive above-ground swimming pool, 20-foot water slide, custom photo ops, DJs and we had SummerTramp bring all their signature flair they are known for. Inside the Avalon, the energy shifted to live performances, with headlining sets by KIESZA, NETTA and a lineup of supporting talent that kept the venue packed and moving all night. This was Pride, Hollywood-style: bold, loud, and unforgettable. Client: Nightbreed Entertainment Agency: Blanche Agency