Goop Activation

In Los Angeles, Coffee House Industries produced a vibrant branded environment for Goop’s Good.clean.goop launch event. We designed and fabricated a full experience including a custom entrance, bespoke bars, interactive product displays, and custom furniture. Floor-to-ceiling gradient window coverings flooded the space with color, creating a warm, ethereal atmosphere. Custom-built circular sinks with integrated product shelving invited guests to engage with the skincare line. Branded backdrops, floral installations, and playful fruit crates at the smoothie and cocktail bar tied the entire theme together. Wall-mounted art panels and sculptural display pedestals completed the modern, clean aesthetic. This immersive build showcased Goop’s playful elegance while providing a seamless, photo-ready guest journey.