Overview
From Coffee House Industries
The Kajabi Hero Live 2024 event at the Fairmont Century Plaza in Los Angeles was a sleek, modern, and highly branded experience that welcomed attendees with bold visuals, interactive spaces, and vibrant design elements.
Upon arrival, guests were greeted at a striking black check-in counter adorned with bright red and pink lettering, flanked by shelves of branded welcome bags. The space was illuminated with warm lighting and carefully placed uplights casting red glows against wooden paneling, reinforcing Kajabi’s bold visual identity.
Central to the event space was a sculptural, custom-built circular kiosk and a massive LED tower showcasing featured creators like Molly Rouse-DiCioccio. The curved red and white platforms created a dynamic flow through the area and drew attendees toward key activations and gathering zones.
Product and partner showcases, including Kajabi Payments and Afterpay, were hosted at clean, modern counters with branded backdrops and displays. The thoughtful layout allowed for easy interaction and information exchange, creating a polished and energetic atmosphere that matched the innovation and community spirit of the Kajabi brand.