ServiceNow Knowledge 2025

At a conference full of demos and decks, standing out takes more than another branded pen. So Infosys, with help from Freeman, decided to cool things down—literally. Their activation at ServiceNow Knowledge 2025 wasn’t just a presence. It was a strategy with a sweet twist. The Unexpected Draw: Robo Ice Cream We brought in Robo Ice Cream, an automated swirl machine wrapped in custom graphics: “Robo-Ice Cream for your woes? Sponsored by Infosys.” Attendees lined up fast, drawn in by both the novelty and a built-in QR code linking to a giveaway at the Infosys booth. Bringing the Brand to Life Infosys solves complex digital challenges with elegant simplicity—just like a robotic swirl that delivers instant satisfaction with zero friction. The activation wasn’t just fun. It was on-brand. From Treat to Talking Point Everything from the messaging to the branded cups was intentional. The ice cream wasn’t just a giveaway—it sparked conversations, drove booth traffic, and created shareable moments tied directly to the Infosys name. With Freeman helping bring it all to life, the result was an activation that delivered buzz, branding, and a cool break from the expo floor.