Crime 101 Premiere

For this red carpet premiere, we transformed a tented environment into a fully immersive highway experience, building out both the visual landscape and structural elements from the ground up. Our scope included designing and installing a custom scenic roadway directly onto the tent flooring, creating the foundation of the environment. Surrounding this, we fabricated and installed large-scale branded walls, including a full-length step-and-repeat and a double-sided feature wall with layered graphics and dimensional logo elements. To establish the setting, we engineered and built a freeway-inspired entrance structure, complete with a custom “Hollywood Fwy 101” sign, as well as an extended overpass feature that introduced verticality and depth to the space. These elements were supported by truss systems and custom cladding to achieve a realistic, industrial finish.We also incorporated street signage and environmental graphics throughout to reinforce the authenticity of the space. Agency: Bespoke Boheme Photography: Michel Guyon Fabrication and Design: Tractor Vision