Poker Face Premiere

For the Poker Face premiere, we built out a cohesive Route 101–inspired backdrop environment, anchoring the space with a series of fully wrapped scenic backwalls. These walls featured continuous graphics, dimensional layering, and varied depth to create visual movement, along with integrated framed moments that highlighted key artwork. We developed and installed custom dimensional signage across the set, including the Poker Face title and platform branding, paired with a collection of roadside-style signs. Each sign was fabricated, printed, and treated with scenic aging to reinforce the worn-in, Americana aesthetic. To further ground the environment, we introduced gas station–inspired elements, including a custom-built center island with a distressed concrete finish, as well as an awning structure with a suspended wood title feature.