Vendor Type
Planning & Production
Experiential Design
Location
New York, NY
The Lion'esque Group
New York, NY
The Lion'esque Group
Vendor Type
Planning & Production
Experiential Design
Location
New York, NY
Experiential Retail Strategists and Pop-up Architects TM
Portfolio
Press
Mar 22, 2018
Entrepreneur
Entrepreneurs Shouldn't Discuss Political Issues, Right? Not So Fast, Experts Say.
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Jan 2, 2018
chicago.curbed.com
Mag Mile coworking space gives local startups a chance to test products
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Jan 2, 2018
Chicago Tribune
From coworking to retail, a Water Tower Place space wants to give innovators a home base
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Feb 15, 2015
smallbiztrends.com
The Pop-up Paradigm: The Profitable Cure for Brick and Mortar Business
Chicago Magazine
Tiffany & Co. Debuts a Home and Accessories Collection
Discussions
Details
About
We are experiential retail strategists and pop-up architects TM who have produced over 150 brick & mortar experiences in major cities across the United States. The Lion'esque Group was founded in 2009 by retail strategist, Melissa Gonzalez, who is also the founder of brick-and-mortar wishlist platform Clar, co-founder of The MARKET, Chief Pop-Up Retail Architect of Loudoun Virginia's Smart City Development and author of The Pop-Up Paradigm: How brands build human connections in a digital age. Among our awards, in 2019 we were finalists for One Show Awards for Experiential Design and Indoor Spaces, in 2018 we were shortlisted in The Glossy Awards for Best Pop-Up/New Concept Store. In 2017, Melissa was awarded Design:Retail's 40 under 40 for her work transforming retail environments and in 2015 she was honored with the Retail Innovator Award for our work transforming the pop-up store environment by Retail Touchpoints. In 2014 our work was awarded the CLIO Image Award for experiential engagement, and we were finalists for the New York Design Award for marketing and branded experiences.
Industry Experience
Previous Collaborators
Experiential Design
Event Space
The Highline
New York, NY
Worked here 1x
University Village
Seattle, WA
Worked here 1x
Experiential Agency
Cakes & Dessert
Entertainment
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