Foot Locker Reimagined

At the highly anticipated relaunch of Foot Locker’s 34th Street flagship in NYC, eMCee Kicks brought the energy with an unforgettable live sneaker customization experience. Positioned front and center within the store’s newly redesigned space, our team of elite Shoetenders customized sneakers on the spot for guests, influencers, media, and VIPs—turning fresh pairs of Nike and Jordan kicks into bold, personalized works of art. The designs pulled inspiration from New York street culture, Foot Locker’s basketball roots, and the elevated aesthetic of the new store concept. Guests had the opportunity to choose colors, motifs, and details, making each pair truly one of one. From paint markers to precision finishes, the experience showcased the skill, speed, and creativity that defines eMCee Kicks. Beyond customization, our setup created a vibrant, interactive art zone that anchored the in-store experience. Attendees gathered to watch artists in action, film content, and share their exclusive designs on social media—helping amplify Foot Locker’s relaunch in real time. eMCee Kicks was proud to help set the tone for this milestone moment, turning product into canvas and making the relaunch as creative and culture forward as the city itself.