Kids Foot Locker Reimagined

For the grand opening of the newly reimagined Kids Foot Locker at Bay Plaza in the Bronx, we teamed up with New Balance to deliver an unforgettable experiential activation that put creativity front and center. As part of the store’s bold new concept, eMCee Kicks introduced our patent-pending KickStix™ — semi-permanent sneaker customization stickers made to empower kids to design their own kicks with zero mess and all the style. With the help of our team, kids chose from a curated menu of cool graphics, initials, and characters, then applied their KickStix™ to brand-new sneakers on the spot. The space transformed into a full-blown creative studio, where every child walked away with a pair of sneakers as unique as they are. In partnership with New Balance, this activation brought together culture, creativity, and community—capturing the spirit of Foot Locker’s mission to reimagine the in-store experience for the next generation of sneaker lovers.