Luke Combs and Kenny Chesney Concerts

For the June 2024 Luke Combs and Kenny Chesney concerts at SoFi Stadium, Shell Oil partnered with Coffee House Industries and Heck Yeah Productions to deliver a bold, immersive fan activation that stood out across the venue's massive plaza. Designed to resemble a futuristic gas station, the custom-built experience included a full-scale branded structure featuring interactive digital touchscreens, custom flooring, illuminated signage, and lifelike fuel pumps. Our team handled all aspects of the custom scenic build, from concept to on-site installation, integrating Shell’s branding across every surface with high-impact graphics and durable materials designed to hold up in both day and nighttime crowds. The experience was enhanced with a full sound and lighting package, including JBL audio and dynamic lighting elements that brought the installation to life after dark. Outdoor-rated video walls displayed promotional content, animations, and branded visuals synced to the activation schedule. This high-traffic photo op and engagement zone delivered a memorable brand presence for Shell in front of thousands of country music fans, blending technology, fabrication, and creative storytelling into a standout live experience.