Gainbridge Indy 500

From May 22 to 25, the Indianapolis Motor Speedway buzzed with more than engines. In collaboration with Sportfive, we reintroduced the Gainbridge Speed Reflex Challenge, an interactive fan experience built to test reflexes—and draw a crowd. The Challenge: Beat Colton Herta’s Score At the center was the Batak Pro Challenge, a fast-paced game where fans tried to match or beat Colton Herta’s reflex score. Winners walked away with exclusive prizes, making the challenge more than a game—it was a brag-worthy moment. Branding in Motion Custom-wrapped in Indy 500 x Gainbridge branding, the Batak Pro unit blended seamlessly into the high-energy atmosphere. Its visual appeal and strategic placement made it a fan zone magnet. A Fan-Fueled Tradition Back by popular demand, the 2025 version built on last year’s success, offering fans a fresh way to connect with the sport. Competing against a pro driver’s score gave attendees a chance to step out of the stands and into the story. As the checkered flag waved on May 25, the Gainbridge Speed Reflex Challenge proved once again that when fans play the game, brands win.