Indy500 Fan Zone

When the world’s fastest drivers hit the track, fans want more than a front-row seat—they want an experience that moves as fast as the race. For this year’s Indy500, SME partnered with Verizon to deliver just that, transforming the fan zone into a high-speed reflex arena. Built for Head-to-Head Heat To bring the concept to life, SME tapped us to provide two Reaction Attraction units. Placed side-by-side and wrapped in Verizon red, they turned fan engagement into a full-on competition. Guests went head-to-head in real time, testing their reflexes under pressure—mirroring the speed and precision Verizon delivers on the track and off. Every flash of light, every score tracked, reinforced the brand’s message: performance you can see and feel. SME’s design echoed Verizon’s strengths—speed, connectivity, and control—delivering an experience that didn’t just entertain, but embodied the brand. Reaction Time Meets Real-Time The fan zone wasn’t just another stop—it was a moment. SME and Verizon gave fans an experience as sharp as the race itself, turning milliseconds into memories. And when it comes to engagement, that’s what wins.