MLB Opening Day Festival

Opening Day at Comerica Park wasn’t just a game—it was a full-blown celebration. The Home Run in the Park Opening Day Festival kicked off the Detroit Tigers’ Friday Night Party in the Park series—presented by Casamigos—with a festival-style twist that blended baseball, energy, and brand storytelling. Take Your Best Shot Our Speed Pitch activation, decked out with a custom Casamigos backdrop and top banner, challenged fans to test their throwing arm before first pitch. The activation offered more than just fun—it created a high-energy brand touchpoint that tied competition and celebration together with a Casamigos flair. Why It Worked Casamigos is about connection, ease, and good times—values that fit Friday night baseball like a glove. Speed Pitch turned that lifestyle into something guests could do, not just sip. It wasn’t just branded. It was immersive. Dentsu Does It Again Denstu understood the moment. Their approach fused product presence with experiential energy, delivering a fan-forward activation that added real value to the game day vibe. From signature cocktails and skyline views to live music and postgame fireworks, Friday Night Party in the Park proves one thing: at Comerica Park, the game is just the beginning.