ADIDAS: Supernova Try On Salon

Partnered with Adidas to create an in-store try-on lounge experience for the launch of their Supernova running shoes. In a matter of weeks, we designed and built immersive event spaces across 23 stores nationwide, including flagship locations in Manhattan and Santa Monica. Each lounge invited guests to feel the next-level comfort and feather-light performance of the new Supernova, giving the sensation of running on air. The campaign generated more than 23,000 impressions and gifted 1,000 pairs of shoes to delighted runners. The response was overwhelmingly positive, proving once again that Good Kids Creative knows how to turn brand moments into unforgettable experiences.