

Playground for big ideas

AMA Phoenix

AMA Phoenix
Good Kids a fast-moving, culturally-driven creative agency that solve business problems with smarter brand strategy, great creative, branded events, and media-specific PR strategies. Good Kids outmaneuvers industry titans and has become the preferred agency for culture-first brands.
Inclusive creative and casting Representation. Cultural consultation when work touches identity, language, or sensitive topics. Accessible experiences ADA compliant layouts, sightlines, and queuing. Sensory friendly hours or quiet zones when appropriate. Captioning and ASL for key content moments. Multi-language wayfinding and staff scripts. Hiring and talent practices Inclusive job descriptions and structured interview scoring. Paid internships and apprenticeships with clear conversion paths. Pay banding and promotion criteria that reduce subjective gatekeeping. Community investment Pro bono or reduced rate work for aligned nonprofits or under-resourced orgs. Scholarships, mentorship, or speaking at programs that expand access to creative careers. Partnerships with local community orgs tied to specific activations. Internal standards and governance A written code of conduct for sets and events. Harassment prevention and on-site escalation protocol.
Good Kids designs and produces experiences with a lighter footprint by default. We reduce waste and emissions at the source, prioritize reuse over rebuild, and choose materials and vendors with end of life in mind. What that means in practice Design for reuse first Modular systems sized for reconfiguration across cities and clients. Rental and repurpose priority for walls, lighting, furniture, truss, stanchions, and AV. Scenic designed for disassembly, not demolition. Materials standards FSC certified wood or reclaimed lumber when feasible. Low VOC paints, water based inks. Material callouts in the design phase so sustainability is not an afterthought. Print and graphics discipline Digital first signage where it does not hurt experience. Waste management on site Pre planned sort stations with clear labeling and staff training Donation pathways for usable items. Recycling and composting compliance based on venue rules.