WOOBLES NYC

3,000 people lined up in Manhattan…for a crochet kit with $0 in paid media! Not Jordans. Not an open bar. Yarn. We helped turn The Woobles into a full-blown universe for their 5th birthday. No gimmicks. Just real fans, real joy and one hell of a party. 🧶 Walk-in Wooble museum 🖍️ 64-foot coloring wall 🧵 Yarn chandeliers 💥 Friendship bracelet DIYs 🍿 Birthday popcorn + Mio beverage bars 🎥 And content built to blow up This event was a love letter rooted in the joy of crafting, color, and community, with DIY friendship bracelets, custom Woobles, birthday cake popcorn and a Mio beverage bar! Everything from a walk-in Wooble museum to a 64-foot coloring wall, Woobles yarn chandeliers & the debut of Cross Country Pierre: every inch was put together by hand * literally * by local NYC artists and tradespeople. The results: 3,000 guests 75,000+ viewed it online 40K+ likes 1,500 comments (and growing) 1 beloved brand now living rent-free in people’s heads. Good Kids is a creative agency built for brands that want to move fast and make noise. We tap into what makes you unique and build smart strategy & bold ideas that actually work in the real world. If you’re planning your next launch, IRL moment, ad campaign; Let’s talk! www.goodkids.ca